How Noom Stacks Up vs. Weight Watchers

The Noom Weight Loss Coach, simply referred to as Noom is a relative newcomer in the weight loss program arena. Noom popularity has been on the rise for quite a while, and it doesn’t seem like it’s going down anytime soon.

We would be comparing this new weight loss program, Noom with another popular weight loss program – Weight Watchers.

Both weight loss programs are quite similar in some ways. However, they share a different approach to helping you lose weight, all of which we would be discussing today.

The Weight Watchers System 

The Weight Watchers system has evolved over the years from a simple beginning to a household brand name. Weight Watchers revolves around creating a balanced diet, eating in moderation and living a healthy lifestyle. Unlike other weight loss programs, the weight watchers allow you to eat any kind of foods you want. There’s no restriction to what you can plan your meals around, hence no deprivation of any sort.

Weight Watchers uses a points system to track your food intake as every food on the weight watchers list has an assigned number of points, depending on its calorie count and its nutritional content – saturated fat, sugar, and protein.

The Weight Watchers allows you to plan and create your meal around the points given to you, which is based on your height, weight, age, and gender.

If you’re looking for a quick fix, then Weight Watchers isn’t for you as it takes a slow and steady approach to weight loss. Weight Watchers help you lose weight by keeping track of points, making healthy food choices, making lifestyle changes plus increased activity.

When it comes to teaching dieters how to make smart choices — consistently and for the long haul — Weight Watchers is one of the excellent program out there, similar to the Modern Fit Club. The program (and its app) can help you identify and choose foods that promote weight loss. Based on a user’s weight and weight loss goals, weight watchers provides a point range for you within which an aspiring weight loser should eat. For example, an apple has a zero point value while the Big Mac has a point value of 18.

The Weight Watcher App allows a user to track their weight loss progress and eating habit by logging whatever they eat, the exercise performed, etc. A user can also get support from others on meal planning, advice, etc.

Pros: Encourages weight losers make healthy choices; allows users track their exercises, weight, and so on; helps with meal planning; assists with portion control; gives social support (optional); expert coaching (optional).

Cons: Not free; cost a minimum of $3.84 per week; Synchronization and connection options to other fitness apps is limited.

Noom Weight Loss Coach System

The Noom Weight Loss Coach System is often touted as the “New Weight Watchers for the Millennials” due to the similarities shared with Weight Watchers. Noom is a program that revolves around meal planning, fitness tracking, and a motivational life coach.

Noom takes a slightly different approach to weight loss, which is similar to the Modern Fit Club Weight Loss Program as they focus more on the psychology behind losing weight. While weight watchers focus more on the calories aspect, you can safely say Noom does focus more on the mental side of losing weight for long-term weight loss and maintenance.

The Noom’s interface (app) is intuitive and quite simple: on a daily basis, you’re presented with a list of tasks for you to complete. These tasks start with logging your meals, current weight, and exercise hours. You also get new information on nutrition and fitness, which you’re prompted to read, and often quizzed about later.

As a member of Noom, you’re connected with a personal coach and added to a group where you can exchange ideas, share your success, failures and get your questions answered.

Your personal coach actively checks up on you and guide into setting a “SMART” (specific, measurable, attainable, realistic and time­oriented) goals. Such goals could be as simple as ensuring you take your breakfast daily, perform your exercises 5 times weekly.

According to a 2016 study involving 35,921 participants (published in the journal Scientific Reports) on the efficacy of Noom, it was shown that about 76% of women and 84% of men lost weight while using the app. Approx. 23% of the participants experienced more than 10% weight loss on using Noom.

Noom (app) also comes with a free version that helps set up a plan for you based on your weight loss goals and current weight. The plan in this version is based on caloric intake.

Keeping track of your activity such as food intake and exercise are done manually. With the premium version ($59 per month) – which is a bit high compared to other programs with similar features such as the Modern Fit Club – a user has a personal coach to help speed the weight loss progress.

You also get a full course and a comprehensive education in losing wealth in a healthy manner, preventing diabetes, and avoiding hypertension.

Pros: Food diary to track your meal consumption; calorie counting; weight and exercises tracking; accountability from a personal coach (premium version).

Cons: Age Differences between weight losers and coaches might cause a strain; Cost a little bit pricey – $59 a month.


While Noom Coach and Weight Watchers share some similarities such as support group, personal coach, no food restriction and so on, they are also different on some levels.

Some of the dissimilarities include:

Diet Focus:

Weight watchers put a lot of emphasis on food and activity whereas Noom coach focuses the psychological factors that drive your choices when it comes to the kind of food you eat and the exercise you perform. Noom coach is similar to the Modern Fit Club in this aspect.

By focusing on what drives your actions and choices, you’re able to make a long-term commitment to your weight loss goals and maintain them once you achieve it. In addition to the usual educational content, Noom covers and teaches a lot of psych topics to their users such as barriers to weight loss, goal setting, social and emotional settings, storm eating, food binging triggers and so on.


Both programs share a different philosophy. The philosophy of the Weight Watcher System is grounded in their point system, which can hold you hostage for the rest of your life if care is not taken. Except for a few losers, most weight losers have to rely on the WW point system to maintain their weight loss. The Noom, on the other hand, takes a different approach as it teaches its users the skills needed on controlling their impulses, making healthy choices and living a healthy lifestyle.

Based on this approach, a user after being educated and learning the necessary skills needed to lose weight can easily stop using Noom. No need for them to stick to Noom any longer to Noom after achieving their goals

Coaching Team:

The main difference here is the quality and experience of the coaches. Most of the WW coaches are ex Weight Watcher users with success, which is great as it can act as a source of inspiration for you. Noom coaches’ team include Exercise Physiologists, RDs, Social Workers, and Certified Personal Trainers.

Cornerstone of the System (Food Philosophy):

Both programs have a different food philosophy. Weight Watchers has their point system while Noom uses a color system based on the science of a calorie density. Calorie density is based on the idea that foods with the same calories fill you differently based on their water density, nutritional content, richness in fiber, and so on.

What Diet Should You Go For?

Both Noom and Weight Watchers are excellent diet program. The diet you should opt for should be based on your weight loss goals and preferences. Are you looking for a long or short term weight loss?  How does the diet fit into your lifestyle? Do you find reading interesting?

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